ECOMMERCE

Since 2021, I’ve led all e-commerce photography for modrefstores.com, capturing and producing imagery for over 1,000 styles per year. I built a fast, scalable photo system—from casting and lighting to final edits—that delivers with the speed required for B2B while upholding the refined, minimalist quality expected by our B2C customer. Each shoot is designed to translate product clearly while reinforcing brand consistency.