Los Angeles–based creative and current Creative Lead at Mod Ref Clothing. I specialize in minimalist, refined storytelling across retail and digital—building brands that perform. My work spans e-commerce, Shopify development, lifecycle marketing, and retail build-outs, leading campaigns from lookbooks to paid social and wholesale promos.

I balance B2C and B2B by tailoring strategy to each audience crafting editorial experiences that drive DTC sales while developing strategic tools for wholesale growth. Everything ties back to aesthetics, function, and measurable results.

CV AVAILABLE UPON REQUEST